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Let’s face it, we’re all fighting for the ear of the stakeholder and it’s increasingly difficult to stand out amidst the noise from social media, non-stop emails, and all the cold calls.

I began hosting webinars to provide value to those who wanted to listen. I also did it to stop feeling guilty about wasting people’s time, and in turn, wasting my own time. Yes, cold calls, direct mail, and cold emails still work … if you’re lucky. In truth though, value needs to be experienced to be understood. Webinars are a great way to create value while also positioning yourself as an expert and luminary.

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