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J. Wickham Zimmerman J. Wickham Zimmerman

Today, companies are fiercely competing for marketshare and talent, and branding is rapidly becoming an important part of the equation. In fact, many firms are hiring professional marketing companies to refine and define the company branding and culture as a way to attract talent and ultimately expand.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

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