Los Angeles LosAngeles

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Yardi Rent Café’s customer relationshipmanagement software is has seen a major increase in productadoption. The software now has 3.1 million users, an increase of34%.

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The software has substantial benefits. It helps to captureleads, automates follow-ups and centralizes communications toincrease conversions and retention for property managementcompanies.

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The CRM program also has additional benefits, includingmulti-source lead attribution tracks multiple touchpointsthroughout the customer journey to give more accurate insight intomarketing source performance; lead scoring prioritizes incomingleads to provide visibility into the strength of the currentpipeline. It allows leasing agents to focus on customers that aremore likely to convert; Email drip campaigns allow leasing staff tocommunicate with renters via automated emails that identify andpromote the next step of the leasing lifecycle.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.