How Fast Are Brokers Adopting New Technologies?

George Mantor

“Technology can process data and find facts and do what it’s supposed to do most of the time. Call me old-school, but I keep 3 by 5 index cards, just in case,” George Mantor, real estate expert and broker, tells GlobeSt.com. The real estate industry has been slow to adopt new technologies, and in many cases, industry veterans don’t see new technologies as a necessity. Not only so veterans like Mantor believe technology won’t replace brokerage, they actually see it as potentially detrimental to the relationships that drive deals.

“The money behind the technology makes assumptions based on view of the life of a real estate transaction. The envision an army of buyers in a sea of houses and have focused on how to position themselves to tap off some of those revenues,” says Mantor. “This may be where technology has failed the real estate industry by intending to replace the practitioner, rather than support her in the building of meaningful relationships. Ironically, the information relied upon by all of the technology is supplied by the practitioners themselves, entered into the system for no compensation and is then utilized by third parties to attract leads which they then sell back to the inputters of the data.”