How Marketing Furthers Digital Transformation

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At some point, every industry must undergo a digital transformation to remain relevant. Customer expectations, requirements for improved efficiency, and growth initiatives require that all businesses adopt modern tools, systems, and processes to succeed in increasingly complex and fragmented business environments. So writes Bill Pierznik, COO of Act-On Software, for our sister publication Property Casualty 360.

The problem is taking the digital transformation leap can be a daunting task. For some, simply establishing a website can feel like a huge undertaking. That said, more and more shops are investing fully in their digital initiatives, looking to leverage technology to automate standard tasks and extend their brand reach.