How Brick-and-Mortar Retailers Use Foot Traffic Analytics to Get a Leg Up

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LOS ALTOS, CA— Foot traffic analytics is shifting the playing field for brick-and-mortar retail, giving these brands a leg up in their competitive battles with online retailers.

Also called mobile location analytics, this field provides new visibility into consumer behavior. Location analytics collects data on the movement of individuals and presents it as an aggregate picture. It answers such questions as Where do people shop? What days do they go to a specific restaurant and at what time does that restaurant see the most visitors? How did they get there and where did they visit afterward? Visualizing this movement yields behavioral data that can lead to improved performance.