Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Stadium developers are embracing the experiential trend to attract fans. At Allen Matkins’ View From the Top conference this week, speakers on the Influential Women of Commercial Real Estate panel talked about the amenities coming to new sports stadiums. Lydia Tan, managing director of real estate at the Oakland Athletics, and Marlene Nations, SVP and general counsel at the Los Angeles Stadium and entertainment district at Hollywood Park, were on hand to discuss the amenities race in stadiums.

Although for different sports, both stadium projects are including amenities to engage fans, including retail and dining options and communal spaces. At the Oakland Athletics’ stadium project, attracting fans is a top priority. According to Tan, the average baseball fan is over 50 years old, and the sport has been unsuccessful in attracting younger fans. The reason: baseball games are long, and sitting in a seat for the duration of the game isn’t all that appealing. “We are not continuing to grow in terms of population, and the MLB organization is looking for ways to attract millennials,” said Tan on the panel. “We are finding that millennials don’t want to sit in their seat for three hours. We are looking for other things to do at the stadium, whether that is adding places to lounge and watch the game or places for a family to play their the kids. The design has also been impacted by the logistics of putting on a baseball game, so we are trying to bring the experience closer to the field.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 3 free articles* across the ALM subscription network every 30 days
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

More from this author


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.