David Polewchak

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RICHARDSON, TX—Conventional wisdom has it that the bestmultifamily investment to make is in one of the 14.5 million unitslocated the 62 largest metro markets in the US that has apopulation greater than 1 million. Most of these communities areprofessionally managed with a minimum of 150 units. Even so,investors are keenly aware their investments need to perform at ahigh level.

There are 3 strategies that will ensure a multifamily assetperforms well, says David Polewchak, industry principal atRealPage. These are developing efficient and effective operationteams, enabling transparency and visibility into asset performance,and effective revenue and expense oversight.

According to Polewchak, each of these strategies are complex,multifaceted, and interconnected. For example, developing efficientand effective operation teams calls for a combination of training,enabling tools and vision, but is also achieved by havingvisibility and effective financial oversight of the asset.

Data is Key

"Performance of an asset can also be measured in a variety ofways, whether that is operationally or financially, it just dependson your definition of performance, but you can't have one withoutthe others," explains Polewchak. "From what I have experienced,asset performance is directly linked to operational and financialmeasures, and thus the need to analyze and understand thecomponents that impact each asset's performance is critical."