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Concierge+ Concierge+ includes tasks such as curbside pickup, personal shopping and gift wrapping.

FORT WORTH—With e-commerce and its advantages of time, cost and speed, can brick-and-mortar retail centers really compete? One developer thinks so. Trademark Property Co. is pulling out all of the stops when it comes to experiential shopping in order to differentiate in today’s e-commerce world.

At two of its properties in the Dallas-Fort Worth area, Trademark rolled out Concierge+, a new initiative to help elevate the guest experience and take hospitality services to the next level. The program includes tasks such as curbside pickup, personal shopping, restaurant reservations, appointment services, party planning, gift wrapping, on-site car wash and oil services, dog walking, airport shuttle, dry cleaning, and grocery pick-up and delivery for residents, all with no service fees. Trademark states there isn’t another developer in the country that is taking its concierge programs to this extreme.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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