CREW Network Introduces New Brand
“This new visual identity represents the bold and modern organization that is CREW Network,” said CREW Network President, Holly Neber.
LAWRENCE, KS – Commercial Real Estate Women (CREW) Network has announced its new brand, in efforts to establish itself as a premier, forward-facing, global business organization.
The organization introduced the modernized brand last week to 1,200 commercial real estate lenders at the 2019 CREW Network Convention and Marketplace in Orlando, FL, on September 27.
The newly launched brand is intended to exhibit a professional and sophisticated vision, reflective of the global organization’s value, mission and impact within the industry.
The organization has described the brand’s fresh take as “a statement of our intentional commitment to transform the commercial real estate industry to be diverse, inclusive and equitable for all,” according to Holly Neber, President of CREW Network and CEO of AEI Consultants.
The new visual identity aims to represent the modern organization. Its contemporary logo features an arrow, which is said to portray the network’s forward-facing drive within the industry.
Highlighting the brand, CREW Network is set to launch an image campaign this month in order to communicate its strategic focus on business, leadership, deal-making and women’s advancement.
“We are excited for what the future holds as we advance the success of our members and transform the industry,” Wendy Mann, CAE, CREW Network CEO, expressed. “The new brand, like our members, is professional, prominent and sophisticated.”
As a commercial real estate business network, CREW Network is dedicated to advancing industry women, globally; offering a space for women to become more successful as professionals, deal makers and leaders. Focusing on its members, the organization has led efforts to lead the industry into the future and to propel members forward in their careers, for 30 years.
CREW Network is comprised of nearly 12,000 professional members across more than 76 markets worldwide, representing all disciplines of commercial real estate.
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