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Affordable housing is among the most in-demand real estate asset classes, but the cost of housing and limited apartment stock has diminished the supply of affordable properties. Technology is one among many potential solutions to increase the supply of affordable housing by creating operating efficiencies that can help to increase the return on affordable assets. However, because affordable housing is already a challenging asset class, can affordable operators absorb the cost of new technologies?

Jerry Cohen of AppFolio says yes. “Modern cloud software has become so much easier to use that the time for setup and training is not a material consideration anymore,” Cohen, lead product manager at AppFolio, tells GlobeSt.com. “The technology investment can see immediate savings in staff time and other costs.”

Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

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