American Dream Mall Strikes Deal with Lyft
The partnership includes a designated Lyft pickup and drop-off location, as well as a monthly program donating to New Jersey non-profit organizations.
EAST RUTHERFORD, NJ—Just weeks before its opening, the nearly 3-million-square-foot American Dream mall here has announced a partnership with Lyft to serve as the property’s official rideshare partner.
The partnership includes a designated Lyft pickup and drop-off location, as well as a monthly program donating to New Jersey non-profit organizations.
“American Dream will offer elite service experiences throughout our property,” says Don Ghermezian, CEO, American Dream. “From American Dream exclusives to pre-booking capabilities, our partnership with Lyft will offer convenient, comprehensive on-demand transit for guests and employees.”
The Lyft pickup and drop-off location at American Dream, which is being developed by Triple Five Group and will open on Oct. 25, can be easily accessed, allowing drivers to meet their riders in a dedicated space designed to create seamless arrival and departure experiences, American Dream states.
As a part of this multifaceted partnership, American Dream and Lyft will select one local non-profit organization per month to receive up to $10,000 worth of complimentary tickets to an American Dream entertainment venue, along with transportation to and from the property provided by Lyft. The first recipient for this program will be Big Brothers Big Sisters NJ.
“Lyft is excited to partner with American Dream to bring a new level of service to our riders,” says Eric Plummer, market manager of Lyft New Jersey. “This partnership demonstrates our commitment to providing ease of transportation to New Jersey and New York residents, as well as our shared dedication to giving back to our local community.”