Property managers are focusedon driving value in apartment buildings through tenant retentionand tenant services, and in this booming market, property ownersare looking for management companies that will take the reigns.However, property owners have different needs and end goals, andwant to partner with property managers to create a co-strategy.

"Property owners hire a property management company to manageevery aspect of their multifamily investment and this oftenincludes creating and executing a successful resident retentionstrategy for their community," Debbie D. Willis,president and designated broker for P.B. Bell,tells GlobeSt.com. "Some property owners are very hands on and wantto be a part of creating the strategy, while others would rathertheir management company take the lead."

Whether property managers have a more hands on or hands offclient, they are always focused on meeting tenant needs as a way toultimately drive value at the property. "It's the ability to adaptto the wants and needs of both types of owners in which you'll findsuccess," explains Willis. "Property owners expect you to takegreat care of their property, and ultimately, that means takingcare of the residents within the community as well."