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Property managers are focused on driving value in apartment buildings through tenant retention and tenant services, and in this booming market, property owners are looking for management companies that will take the reigns. However, property owners have different needs and end goals, and want to partner with property managers to create a co-strategy.

“Property owners hire a property management company to manage every aspect of their multifamily investment and this often includes creating and executing a successful resident retention strategy for their community,” Debbie D. Willis, president and designated broker for P.B. Bell, tells GlobeSt.com. “Some property owners are very hands on and want to be a part of creating the strategy, while others would rather their management company take the lead.”

Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

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