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Zach Aarons Zach Aaron explains that one PropTech solution doesn’t always fit all problems (credit: MetaProp VC).

SAN FRANCISCO—In 2013, venture investors’ outlay in real estate tech startups was $491 million. Six years later, venture investors poured $12.9 billion into real-estate tech startups during the first half of 2019 alone, according to The Wall Street Journal. As more investors are attracted to PropTech, companies may ponder if the best approach is a myriad of real estate based-solutions or a focus on one.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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