This summer real estate software company AppFolio introducedLisa, a digital assistant designed to take potential apartmenttenants through initial questions they might have about aparticular apartment or property.  Because it was builtusing conversational artificial intelligence, Lisa can carry on asimple text-based conversation in real time, not only answeringquestions but also asking them in order to vet the prospects. Itis, to state the obvious, an immense time saver for brokers andproperty owners. "The immediacy of responses that Lisa provideshelps meet prospect expectations and gives time back to leasingagents and property management businesses to focus more on businessstrategy," says Elliott Burris, VP at AppFolio.

Lisa, though, is more than a convenience—it also isrepresentative of the great strides apartment tech has made overthe last year or so. Perhaps more to the point, Lisa alsosymbolizes the growing number of tools that multifamily owners nowhave at their disposal. These tools are not limited to justtechnology, however. There have been a number of changes, rangingfrom investment focus to new thinking about demographics to changesin design, that have come online that are changing the wayapartment owners and developers conduct business and manageoperating expenses.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.