Sam Chandan, NYU USPS Shack Institute of Real Estate Larry & Klara Silverstein Chair in real estate development & investment, and Laurie Golub, chief operating officer and senior managing director at Square Mile Capital and conference chair _©Olivo: Courtesy of NYU Photo Bureau

➤➤ Join the GlobeSt.APARTMENTS (formerly RealShare) conference October 29-30 in Los Angeles. The event will analyze the opportunity in the emerging trends and conditions of the multifamily market. Don’t miss out on joining the 1000+ of the industry’s top owners, investors, developers, brokers and financiers as they gather for THE MULTIFAMILY EVENT OF THE YEAR! Click here to register and view the agenda.

NEW YORK CITY-Asset managers are packing on community-oriented amenities to compete for and retain tenants in their multifamily properties. This phenomenon has become an amenities arms race as landlords throw a kitchen sink of offerings at prospective tenants. However, what is capturing the crowd is the desire for belonging, according to panelists at the NYU Schack Institute of Real Estate’s Third National Symposium of Women in Real Estate.

“We have an amenity war occurring, that to attract tenants it’s ‘what can you do for me lately,’” said panel moderator Sherry Rexroad, managing director and senior product strategist at Blackrock.

For older properties, it’s difficult to compete against brand new shiny assets. The biggest one-up older units have over smaller units is more space and flexibility. Most new assets coming to market have smaller units, said Lesley Lisser, senior director of asset management at Invesco.

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Mariah Brown

Mariah Brown is the New York Bureau Chief and Real Estate Reporter for, covering the New York Metro area, Northeast region and national real estate trends. She is responsible for producing multi-media content, including articles, podcasts and video. Before joining the GlobeSt team, she served as a New York Times fellow, reported for the Associated Press in New York and Philadelphia and several other New York City-based outlets.

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