Sam Chandan, NYU USPS ShackInstitute of Real Estate Larry & Klara Silverstein Chair inreal estate development & investment, and Laurie Golub, chiefoperating officer and senior managing director at Square MileCapital and conference chair _©Olivo: Courtesy of NYU PhotoBureau

➤➤Join the GlobeSt.APARTMENTS (formerly RealShare)conference October 29-30 in Los Angeles. The event will analyze theopportunity in the emerging trends and conditions of themultifamily market. Don't miss out on joining the 1000+ of theindustry's top owners, investors, developers, brokers andfinanciers as they gather for THE MULTIFAMILY EVENT OF THEYEAR! Clickhere to register and view theagenda.

NEW YORK CITY-Asset managers are packing on community-orientedamenities to compete for and retain tenants in their multifamilyproperties. This phenomenon has become an amenities arms race aslandlords throw a kitchen sink of offerings at prospective tenants.However, what is capturing the crowd is the desire for belonging,according to panelists at the NYU Schack Institute of Real Estate'sThird National Symposium of Women in Real Estate.

"We have an amenity war occurring, that to attract tenants it's'what can you do for me lately,'" said panel moderator SherryRexroad, managing director and senior product strategist atBlackrock.

For older properties, it's difficult to compete against brandnew shiny assets. The biggest one-up older units have over smallerunits is more space and flexibility. Most new assets coming tomarket have smaller units, said Lesley Lisser, senior director ofasset management at Invesco.