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Resale brands are expanding in Southern California. Consumers are beginning to focus more on value in retail purchases, and the trend is driving the growth of brands like TheRealReal and ThredUp, consignment and second hand shops. These brands specifically appeal to the Gen Z demographic.

“As we face a potential economic shift, consumers across the price spectrum are more and more focused on value propositions,” Mike Rielly, SVP and managing principal at SRS Group, tells GlobeSt.com. “As such, the category of resale brands has emerged and grown to a point where buyers can still consume at an aspirational level but stay within their budgetary needs. Another factor driving the growth of resale is the increasing influence of gen Z as this generation is more likely to consider sustainability to be an important factor in making a purchase.”

Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

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