There is a lot of activity in the senior living market, but it takes a certain expert on the niche to make a successful senior living facility. Pardee Homes recently won active adult community the year with its recent development Altis in Beaumont, California. Senior housing requires deep industry knowledge and strategy to create a unique community that will attract baby boomers.

“It takes a lot of research, an outstanding team and a very strategic plan, one that creates a neighborhood with more meaningful and individualistic community placemaking and provides robust social calendars for diverse Baby Boomer interests both on and close to the property,” Francine Wallace, VP of 55+ operations at Pardee Homes, tells “A great deal of exploration and dedication are required to create a transformative community.”

Pardee utilizes technology to create the perfect balance of amenities targeted to each community. “We utilize local data to offer a more boutique and curated approach to differentiate and deliver what local buyers want, such as fresh, modern designs; energy-efficient features; open, personalized floor plans; and thoughtfully designed, consumer-centric amenities,” says Wallace. “It’s not only about getting the designs and approaches to amenities to the highest level possible, the developer must meticulously match the property’s personal, community and aspirational components to the dynamic Boomer buyer of today. This generation is many in number and major in discretionary income, controlling more than three-fifths of this type of income in the United States, but developers must really dig deeper to get to know the customer and then give them a reason to move.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

More from this author



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2023 ALM Global, LLC. All Rights Reserved.