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➤➤ Join the GlobeSt.HEALTHCARE (formerly RealShare) conference December 3-4 in Scottsdale, AZ. The event will cover the industry’s major issues as well as the prevailing and upcoming trends in regulations, space use, budgeting, and technology implementation. Through panel discussions and peer-to-peer networking opportunities, the attendees will gather expert insights on how these factors will affect the development, operation, investment and design of healthcare real estate. Also, be sure to get your nomination in for our healthcare influencer and senior housing influencer feature. Click here to register and view the agenda.

Most seniors aren’t moving into senior living for the simple reason that they can’t find a property that both meets their care needs and serve the amenities and lifestyle they want. While there is demand for senior living—and a growing demographic—the current supply isn’t matching that demand.

“The old saying “know your audience” or target market takes on great weight, with many layers, when you’re setting out to deliver living spaces and lifestyle communities to such a dynamic generation as this one,” Francine Wallace, VP of 55-plus operations at Pardee Homes, tells GlobeSt.com. “According to research from John Burns Real Estate Consulting, 53% of buyers who are between 55 and 65 years of age cannot find the kind of compelling and vital community they desire.”

Kelsi Maree Borland

Kelsi Maree Borland is a freelance writer and editor living in Los Angeles whose work has appeared in such publications as Travel + Leisure, Angeleno and Los Angeles Magazine.

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