MillCreek's Modera Cap Hill located in Denver uses some AI features fortenant convenience.
➤➤Join the GlobeSt.APARTMENTS (formerly RealShare)conference October 29-30 in Los Angeles. The event will analyze theopportunity in the emerging trends and conditions of themultifamily market. Don't miss out on joining the 1,000+ of theindustry's top owners, investors, developers, brokers andfinanciers as they gather for THE MULTIFAMILY EVENT OF THEYEAR! Clickhere to register and view theagenda.
DALLAS—Artificial intelligence and automation are familiarbuzzwords in the multifamily industry, but tech implementation ishardly widespread. That is starting to shift, as multifamilyorganizations are using the concepts not only to boost smart-hometechnology efforts, but also assist prospects and recruit/retainhigh-performance associates.
For instance, multifamily communities that offer aself-scheduling tour option regularly generate significantlyincreased visitor ratios and experience a sharp spike inlead-to-lease conversion rates. That's why automation that enablesprospects to self-schedule a tour or even further, tour a communitywithout interacting with an associate, have become increasinglypopular in the industry.
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
*May exclude premium content
Already have an account?
Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
