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AI in Multifamily Mill Creek’s Modera Cap Hill located in Denver uses some AI features for tenant convenience.

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DALLAS—Artificial intelligence and automation are familiar buzzwords in the multifamily industry, but tech implementation is hardly widespread. That is starting to shift, as multifamily organizations are using the concepts not only to boost smart-home technology efforts, but also assist prospects and recruit/retain high-performance associates.

For instance, multifamily communities that offer a self-scheduling tour option regularly generate significantly increased visitor ratios and experience a sharp spike in lead-to-lease conversion rates. That’s why automation that enables prospects to self-schedule a tour or even further, tour a community without interacting with an associate, have become increasingly popular in the industry.

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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