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The Key To Brokerage Success: Specialize, Specialize, Specialize

Last week at CCIM, Real Estate Forum’s Women of Influence gave some insight into how they chose their specialization.

San Diego San Diego

The key to finding success in brokerage is to specialize, and specialize earlier. That was the lesson passed on from a few of Real Estate Forum’s Women of Influence last week at CCIM’s Global Conference in San Diego. Five CCIM-pinned leaders in the brokerage industry spoke on the Campfire Sessions: Lessons from Women on Influence panel, and discussed how they found their specialization and how it contributed to their success.

The panel included Barbara Crane, 2019 president and senior instructor at of CCIM Institute; Camille Renshaw, CEO and co-founder of B+E; Cynthia Shelton, senior managing director of investments and capital markets at Landqwest; Renee Savage, president of Capital Growth Properties; and Sue Earnest, principal at Avison Young.

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Kelsi Maree Borland

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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