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E-tailers Transform Clicks for Bricks in Brick-and-Mortar Sites

Traditional retail is far from dead, according to four specialty concepts that previously were only online or online-wholesale, which have leased space for first-ever physical brick-and-mortar locations in DFW and Houston.

MKT M-K-T is a mixed-use redevelopment project in the Heights area of Houston.

DALLAS/HOUSTON—Who says traditional retail is dead? As many retailers have found, the customer experience is one aspect that can’t be replicated by an online-only retailer.

A recent survey by Retail Dive discovered that “the ability to see, touch and feel products ranks highest among the reasons consumers choose to shop in stores versus online”. Customers seek the opportunity to interact with a product and ask questions before completing a purchase. There’s a level of trust a brick-and-mortar location achieves that an online store can’t quite reproduce.

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Lisa Brown

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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