ULI report Starr, Hielscher, Evers and Price (L to R) provided color for the ULI/PWC Emerging Trends report.

SAN FRANCISCO—At Urban Land Institute's recent Emerging Trends event covering the Bay Area, local real estate experts added color and detail to the annual study's findings, including perspective on ever-rising office values, the shortage of housing and "hand-to-hand combat" in retail. An opening presentation of the ULI/PWC jointly produced report set the stage with research on the Bay Area's rebound in rankings from a year ago.

In 2018, San Francisco ranked 41st in investment prospects and rocketed to 12th place this year while the San Jose/Silicon Valley market jumped from 26th to 13th this year. The Oakland/East Bay market, #30 overall, was the number one market for investing in office in the study's buy versus hold versus sell rankings.

According to the study, the "Bay Area market's robust economy seems to have overcome concerns such as high costs, lack of housing affordability and NIMBYism expressed a year ago. Yet its high price structure and growing income gap are still headwinds." However, panelists saw glimmers of opportunity amid an increasingly top-heavy market.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.