Bed, Bath & Beyond Strategy Could Be a Case Study in Retail Recovery

Ethan Chernofsky

Bed, Bath & Beyond is making a few interesting changes. The retail giant has named a new CEO, Mark Tritton formerly of Target to take the helm of the company in November, and has appeared to be quietly shopping for a buyer for either the whole brand or its sub-brands. While we have come to know the story of retail brand closures and corporate sales all too well, data experts at Placer.ai say that the brand’s recent moves may not mean doom and gloom.

Placer.ai looked into the brand and its sub-brand’s sales and traffic to understand the whole company and its assets. “When you look at Bed, Bath & Beyond traffic, there are year-over-year declines, most notably from the holiday season in 2017 was much stronger than in 2018, and the spring season was much stronger in 2019 than they were in 2018,” Ethan Chernofsky, VP of marketing at Placer.ai, tells GlobeSt.com.