Q3 2019 US Lodging Market Update

The near‐term lodging outlook appears choppy as prognosticators have downgraded projected 2020 national RevPAR growth.

Daniel Lesser

While the U.S. continues to be in the midst of its longest uninterrupted economic expansion in modern history, slowing growth metrics along with abundant geopolitical uncertainties are heightening perceived risk of impending recession. Concerns include:

Despite daily warnings of possible economic fragility, jobs creation statistics remain relatively steady and personal incomes continue to grow, both of which could sustain the financial system during whatever rough patches may be encountered. Not everyone believes a recession is imminent, and contrarians can point to other metrics that paint a much sunnier picture. Either way, the prevailing view seems to be that when the next recession hits, it will be less severe than the last one.

Through this past August the U.S. hotel industry’s expansion cycle reached 114 months, as hotel revenue per available room (RevPAR) declined year over year only two months during this period, namely during August 2018 and in June 2019. Generally, national hotel supply and demand growth are in equilibrium resulting in relatively flat occupancy levels and lackluster RevPAR growth stemming from average daily rate increases barely equal to inflation (and decelerating).

America’s hotel sector has been operating at peak levels for the past three years as an expanding economy has readily absorbed accelerated supply growth in most markets. Notwithstanding rising salary and wage rates and slowing revenue growth, operators have controlled costs sufficiently to achieve GOP margins at their highest levels since the 1960s. With everything said, the near‐term lodging outlook appears choppy as prognosticators have downgraded projected 2020 national RevPAR growth.

The LW Hospitality Advisors (LWHA) Q3 2019 Major US Hotel Sales Survey includes 41 single asset sale transactions over $10 million, none of which are part of a portfolio. These transactions totaled $3.725 billion and included approximately 13,100 hotel rooms with an average sale price per room of $283,000. By comparison, the LWHA Q3 2018 Major U.S. Hotel Sales Survey identified 57 transactions totaling roughly $6.4 billion including 15,300 hotel rooms with an average sale price per room of nearly $419,000. With more than 28 percent fewer trades and a 42 percent decline in total sales dollar volume during Q3 2019, the U.S. hotel transaction market has clearly slowed down when compared to Q3 2018 along with a growing disconnect between seller prices and buyers’ bids.

Notable observations from the LWHA Q3 2019 Major U.S. Hotel Sales Survey include:

  1. Ashford Hospitality Trust
  2. Blackstone
  3. Brookfield Property Partners L.P.
  4. Clearview Hotel Capital
  5. Columbia Sussex Corporation
  6. Elliott Management Corporation
  7. GAW Capital Partners
  8. Highgate
  9. Host Hotels & Resorts Inc.
  10. Hyatt Hotels Corporation
  11. Noble Investment Group
  12. Park Hotels & Resorts
  13. Peachtree Hotel Group
  14. Pebblebrook Hotel Trust
  15. RLH Corporation
  16. Starwood Capital Group
  17. Summit Hotel Properties
  18. Trinity Real Estate Investments
  19. Wheelock Street Capital
  20. White Lodging

Additional commentary on the U.S. hotel market based upon my observations:

Although perceived risks to a positive outlook are evolving, the U.S. economy remains resilient, though risks to a positive outlook are mounting. Economic and geopolitical uncertainty is negatively impacting cross‐border transaction volumes and in the near‐term broader growth uncertainties will remain a headwind for global investor sentiment. History has proven that a late cycle mind set positions markets to be more intensified towards signs of difficulties, and that such sentiments can “talk the market down” and turn into a self‐fulfilling prophecy and induce a recession.

Everything in life is relative. Consider that during the Great Recession of a decade ago, on average the U.S. lodging industry produced profits, albeit lower than prior years. During the economic recession of the early 1990’s, coupled with the negative effects of the Persian Gulf War, the U.S. hotel industry was largely unprofitable. Although growth of current record high lodging fundamentals may be slowing, nonetheless future growth is anticipated to endure. Due in part to the lack of long‐term credit worthy tenancies and that with continuous resetting of room rates, hotels are fundamentally long‐term investments. At any point in a cycle, shrewd lodging investors that pay market prices predicated upon underwriting (not necessarily holding) a minimum ten‐year projection period tend to realize healthy returns.