LOS ANGELES—Delivering greatservice for residents while streamlining operations may seem to bea daunting challenge. Panelists at GlobeSt. APARTMENTS conferenceaddressed those challenges in a multifamily management panel onWednesday. The panel, moderated by GlobeSt.com reporter KelsiBorland, talked about how incorporating data analytics helps tomake efficient and effective decisions and how developing processimprovement methodologies can maximize productivity andoperations.

Panelist Amber Anderson, regional VP of Pinnacle, said that datais king and is the most value commodity in the world. "Companiescan do better with rolling it out and embracing it," she said."From our side of the table, we are busy and need to really takethat time out to figure out how we can use those tools andsolutions many have come up with and figure out if it is somethingthat would work for our pain points."

Demetri Themelis, co-founder of Knock agreed that data iseverything. "You have to make data a priority. If you believe thatyou can only improve what you can measure, you better have goodmeasurable data." And having that data, he explained, is acompetitive advantage. "Making sure your team has that as a corebelief is really the foundation for building a betterbusiness."