Commercial real estate tech companies went head-to-head once again for Tech Tank at GlobeSt Apartments. The shark tank-style round up features emerging technology companies presenting their unique concepts to investors. This year, Tech Tank included Iotas, Salto Systems, ButterflyMX, Zerv and Starry. Each presenter was given equal time to present and answer questions from investment judges.

Apartment video intercom system ButterflyMX kicked off the panel. The system works as a digital key, package acceptance and manages security and guests. The system can operate through a resident’s smart phone for ease of use. It also keeps a timestamp of entrants to enhance security, and it stores that timestamp for 365 days. The judges asked about the security of the platform, including what information is available to people on the other end, like apartment numbers and full name. However, ButterflyMX is fully customizable, allowing users to hide personal information or even use a pseudonym.

Smart apartment system Iotas was the next presenter. The system essentially integrates all smart devices, from smart lights to personal assistant features. Iotas’ main benefit is that the company takes care of system updates for the user to seamlessly integrate smart technology into an apartment home. In the case studies noted during the presentation, apartment buildings to integrate the system saw better leasing activity and an 8% increase in rents. The judges asked about the updates to the system itself. Iotas clarified that they only use tested hardware with at least a 10-year life, and manages the software upgrades through its platform.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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