Visual Stimulation Impacts ROI, Resident Engagement

Photo by Shutterstock

LOS ANGELES—Behr Paint, Modern Message & Show My Property were all invited recently by Passco Cos. to expand upon the importance of ensuring that a property is eye-catching and appealing to future/current residents. The presentation was held at the recent GlobeSt. Apartments event here in Los Angeles.

During the presentation, we heard from Erika Woelfel, VP of color and creative services at BEHR Paint about the new release of the 2020 colors and the effect they can have on properties. We also heard from Christina Singleton, managing partner of Show My Property, about how a video helps to drive traffic to a multifamily property and increases lease-ups. Show My Property is a cutting-edge, boutique digital agency for the multifamily, student housing and hotel marketing sector. Lastly, we heard from John Hinckley, CEO of Modern Message, who talked about the importance of getting resident engagement and rewarding them by doing so.