The Jerde Partnership to Re-Envision Rose Bowl

The architecture firm is working with the Rose Bowl Operating Co. to develop a plan to re-envision key parts of the Stadium.

By Kelsi Maree Borland | November 18, 2019 at 04:00 AM

The Jerde Partnership is working with the Rose Bowl Operating Co. to develop a plan to re-envision key parts of the Rose Bowl Stadium in Pasadena.

Through the plan, Jerde will address opportunities including programming possibilities; permanent changes needed to accommodate the various programming possibilities; access and parking; and an overarching vision to promote and maintain the unique character and identity of the site.

The Rose Bowl Stadium is a landmark in Southern California. It is the host of the Tournament of Roses' Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts, international and Premier League soccer matches and the World's Largest Flea Market.

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Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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