The Jerde Partnership to Re-Envision Rose Bowl
The architecture firm is working with the Rose Bowl Operating Co. to develop a plan to re-envision key parts of the Stadium.
The Jerde Partnership is working with the Rose Bowl Operating Co. to develop a plan to re-envision key parts of the Rose Bowl Stadium in Pasadena.
Through the plan, Jerde will address opportunities including programming possibilities; permanent changes needed to accommodate the various programming possibilities; access and parking; and an overarching vision to promote and maintain the unique character and identity of the site.
The Rose Bowl Stadium is a landmark in Southern California. It is the host of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts, international and Premier League soccer matches and the World’s Largest Flea Market.