Roussain saysmultifamily operators need a visible online presence and anaccessible leasing process.
PORTLAND, OR—Knowing how to reach the important demographic of73 million Millennials, the largest US renting segment, is vital.This generation is a well-informed, Internet-savvy group ofconsumers who value flexibility and mobility.
When it comes to renting, they are laser-focused on location,amenities, lifestyle, pricing and ease of doing business which iseasily achieved via a variety of digital marketing tactics.Specifically, 80% of apartment residents say they visited aproperty website before renting–and more than 33% of today'srenters only visit one property before signing a lease, indicatingthat many have made their decision almost completely online,according to a recent National Multifamily Housing Council/NMHCrenter preferences survey.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
