DALLAS—Some established hotel groups have long been offeringin-room amenities for purchase. Most recently, Austin-basedaparthotel start-up Locale has joined the fray, launching "Shop MyStay," an in-room shopping experience that is exclusively in its50-plus luxury apartments in the DFW market.
The program enables guests to discover, use and later purchasethe products found in each room, bringing a piece of the Localeexperience home with them. Locale's spaces feature products frombrands including Public Goods, Fellow, Art of Tea andParachute.
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