Retail Strategies That Won the Day This Holiday Weekend

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So far so good for retailers this holiday season. Consumers visited an average of 12 stores over Thanksgiving weekend, with an estimated 160 million people flocking to malls and other retail outlets, according to ICSC. Beginning on Thanksgiving Day, consumers spent an estimated average of $504, with 50% spending more than last year.

As the numbers for this Thanksgiving weekend roll in, they paint a picture of a strong upcoming season albeit one in which certain retailers and strategies will win. Sales were solid—a good deal of which were attributed to online purchases. Lines were long, but only at certain stores. Coresight Research reports that there people were willing to wait at American Eagle Outfitters, Bed Bath and Beyond, the Nike Outlet, Old Navy and Target; but there were no wait times at Costco and drugstores.