Research

Retail Strategies That Won the Day This Holiday Weekend

“We also see pop-up stores becoming a more permanent fixture in retailers’ and landlords’ strategies to meet shoppers’ expectations for new and exciting products.”

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So far so good for retailers this holiday season. Consumers visited an average of 12 stores over Thanksgiving weekend, with an estimated 160 million people flocking to malls and other retail outlets, according to ICSC. Beginning on Thanksgiving Day, consumers spent an estimated average of $504, with 50% spending more than last year.

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Erika Morphy

Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.

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