You may have noticed our growing focus on CRE influencers in general over the past year. We have been expanding the number of individuals, teams and organizations recognized while exploring entirely new categories, such as CRE marketing and senior housing.
We like to think these lists are special to the industry. They are not mere collections of companies with the biggest sales or largest portfolios, or compilations of individuals with the highest commissions for the year; in fact, our influencer series do not focus on those types of metrics at all. Rather, we look at applicants that have offered something unique or new to the industry, such as through their growth or acquisition strategies or some other type of innovation.
Why influencers at all? That is simple: because even though commercial real estate is all about physical buildings and the trends that govern their supply and demand, it also is very much a relationship-oriented space. Who you know, who you’ve heard about and who you would like to know is the name of the game. Our overarching goal, in fact, is to have our influencers fall into one or more of those categories.
This being the November/December issue, we have also taken a look at the trends that we expect to emerge, or further unfold, next year. We examine a wide range of happenings, from the changing nature of office demand to investors’ more realistic view of Opportunity Zone investments.
Besides our influencers, our focus for the issue is healthcare. Be sure to read our cover story on the sector and our related article on the REITs that navigate the space. While you are at it, check out our take on CRE marketing.
Last, but certainly not least, we want to wish all of our readers a happy holiday and a safe and enjoyable New Year’s.
Erika Morphy Managing Editor