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When you work in, say, commercial real estate finance, chances are good you will know at least something about research. Or sales. Likewise an office broker: there is a good chance he or she knows more than the average layperson about the retail asset class. However, there is one area of CRE that may not be as familiar to these people as it should be, which is marketing. To be sure, a CRE marketer has a certain skill set that does not translate well to sales or finance. But marketers are  just as integral to the art and science of owning and managing real estate and should be acknowledged as so. Which is what we have done in the following pages.

Erika Morphy

GlobeSt

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