When you work in, say, commercial real estate finance, chances are good you will know at least something about research. Or sales. Likewise an office broker: there is a good chance he or she knows more than the average layperson about the retail asset class. However, there is one area of CRE that may not be as familiar to these people as it should be, which is marketing. To be sure, a CRE marketer has a certain skill set that does not translate well to sales or finance. But marketers are  just as integral to the art and science of owning and managing real estate and should be acknowledged as so. Which is what we have done in the following pages.

BRUCE BECK As an owner/operator for 30 years, Bruce Beck has had a hand in every aspect of DB&R’s Marketing Communications success. Despite being a one-man shop until May 2018, he has gone toe-to-toe with the industry’s biggest PR firms.

Under his guidance, DB&R has earned a reputation as a firm that can handle any challenge, large or small. During the firm’s history, the only type of contract Beck ever extended was a firm handshake, promising work with integrity. And, the clients followed, including Mesa West Capital, TruAmerica Multifamily and Jamison Services, which have thrived with Beck’s quality, cost-effective public relations and strategic marketing communications.


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Erika Morphy



Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2023 ALM Global, LLC. All Rights Reserved.