Influencers In Marketing

When you work in, say, commercial real estate finance, chances are good you will know at least something about research. Or sales. Likewise an office broker: there is a good chance he or she knows more than the average layperson about the retail asset class. However, there is one area of CRE that may not be as familiar to these people as it should be, which is marketing. To be sure, a CRE marketer has a certain skill set that does not translate well to sales or finance. But marketers are  just as integral to the art and science of owning and managing real estate and should be acknowledged as so. Which is what we have done in the following pages.

BRUCE BECK As an owner/operator for 30 years, Bruce Beck has had a hand in every aspect of DB&R’s Marketing Communications success. Despite being a one-man shop until May 2018, he has gone toe-to-toe with the industry’s biggest PR firms.

Under his guidance, DB&R has earned a reputation as a firm that can handle any challenge, large or small. During the firm’s history, the only type of contract Beck ever extended was a firm handshake, promising work with integrity. And, the clients followed, including Mesa West Capital, TruAmerica Multifamily and Jamison Services, which have thrived with Beck’s quality, cost-effective public relations and strategic marketing communications.