Port Aransas, TX, is one of America's last authentic beachtowns. Two years ago, it was almost washed away by HurricaneHarvey, but it has been recovering and remains determined to getback to business. Fortunately, it has at its disposal all of theelements of a good marketing plan.
"Port A's story has human drama, civic action and businessleadership from the Chamber of Commerce and property investors,"says Brian Sweeney, director of New York City-based SweeneyVestyStrategic Communications. "Add to this a well-coordinated,personalized outreach program to local, regional and national mediathat demonstrated understanding of reporters' needs and anappreciation of the news cycle."
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
