Port Aransas, TX, is one of America’s last authentic beach towns. Two years ago, it was almost washed away by Hurricane Harvey, but it has been recovering and remains determined to get back to business. Fortunately, it has at its disposal all of the elements of a good marketing plan.

“Port A’s story has human drama, civic action and business leadership from the Chamber of Commerce and property investors,” says Brian Sweeney, director of New York City-based SweeneyVesty Strategic Communications. “Add to this a well-coordinated, personalized outreach program to local, regional and national media that demonstrated understanding of reporters’ needs and an appreciation of the news cycle.”

Last but definitely not least, Sweeney says, Port A also has a spokesperson, Jeff Hentz, who is president and CEO of Port Aransas Chamber of Commerce and Tourism Board. “He is highly accessible and makes for good copy, whether it’s broadcast, print or social.”

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