Smart technology. Green space. Sustainability. For years,apartment owners have been in search of the ideal mix of amenitiesand building features to attract the best renters. In return, theyhave been met with an avalanche of suggestions, some of which havehit the mark and others washing out.
For example, while virtual tours of apartments have been heavilymarketed by vendors as the next big thing, research has found thatthe majority of renters still prefer an in-person tour with acommunity representative. Such findings, of course, are rarelyabsolute. For instance, 14% of renters noted that they would rentan apartment sight unseen, says Rick Haughey, VP of TechnologyInitiatives at the National Multifamily Housing Council.
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Erika Morphy
Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.
