NEW YORK CITY– Real estate technology start-up RentRedi has set its sights beyond digitizing the road to securing an apartment, and is now focused on deploying technology that would make renting as easy as ordering food or a rideshare. Ease of use is top of mind for the company entering 2020, Ryan Barone, RentRedi's CEO and chief technology officer tells GlobeSt.com.

The New York-based start-up just closed a $1.4 million venture funding round that TIA Ventures lead, which included well-known investors Andy Appelbaum, co-founder of Seamless and David Hirsh, former managing director at Blackstone, as well as RiverPark Ventures, who served as a major investor in the round.

The company was founded in 2016 after Barone found himself as a college student struggling to quickly gather important documents to hold an apartment along with other students in 2014.

With the capital raised, the company is further devoted to using different technologies to expand its user base with renters and landlords, says Barone. "There's a lot of ways technology is enhancing lives—from ordering food, rideshare services, gaming, streaming, ebooks—almost anything can be done now from a smartphone," he said. "We're looking to bring that ease and peace of mind to renting as well."

Embarking on the endeavor to simplifying the rental experience was a no-brainer for the company as it is communicative with its users through a direct line on its platform and has gleaned market research from the years it has been in business. Along the way, Barone has seen first-hand how technology can enhance and influence the renting experience.

"For landlords that want to self-manage their properties, we're empowering them by centralizing and streamlining the property management and tenant relationship process—condensing the need for multiple platform visits into one."