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Los AngelesUnpredictability is the biggest challenge to utilizing technology in commercial real estate investment. Investing often has moving parts and changes along the way, and at times, technology relies on predictability and logical forecasting. However, tech investment companies are making strides to make technology compatible with the flexibility needs of investing.

“Without a doubt, the dynamics of investments are one of the greatest challenges,” Jeff Holzmann, CEO of IIRR Management Services, a crowdfunded investment management firm, tells GlobeSt.com. “The issue is that very few things work according to original plans, and issues come up that no one could have foreseen. Examples include investors that passed away, investments that didn’t pay as projected, amounts that were entered in error, and so on.”

The caveat to investing is that each deal is different and, even with a strict strategy in place, deals are analyzed on a case-by-case basis. “Having worked on hundreds of deals across the country and in all CRE categories such as multifamily, industrial, self-storage, parking, office, and more, we learned how each deal is different and how the technology needs to be built to accommodate the specifics of each situation,” says Holzmann. “We also work with thousands of investors from all over the world, so we’ve learned what people expect from an IT system that manages billions of dollars of investors’ money.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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