Unpredictabilityis the biggest challenge to utilizing technology in commercial realestate investment. Investing often has moving parts and changesalong the way, and at times, technology relies on predictabilityand logical forecasting. However, tech investment companies aremaking strides to make technology compatible with the flexibilityneeds of investing.

"Without a doubt, the dynamics of investments are oneof the greatest challenges," Jeff Holzmann, CEO ofIIRR Management Services, a crowdfunded investmentmanagement firm, tells GlobeSt.com. "The issue is that very fewthings work according to original plans, and issues come up that noone could have foreseen. Examples include investors that passedaway, investments that didn't pay as projected, amounts that wereentered in error, and so on."

The caveat to investing is that each deal is different and, evenwith a strict strategy in place, deals are analyzed on acase-by-case basis. "Having worked on hundreds of deals across thecountry and in all CRE categories such as multifamily, industrial,self-storage, parking, office, and more, we learned how each dealis different and how the technology needs to be built toaccommodate the specifics of each situation," says Holzmann. "Wealso work with thousands of investors from all over the world, sowe've learned what people expect from an IT system that managesbillions of dollars of investors' money."