Successful Restaurants Have Photo Appeal

San Diego

The success of brick-and-mortar retail is becoming tied to photo-appeal. Social media has made the design critical to the success of a retail asset and to creating a user experience. This is particularly true at restaurants, and can be key to standing out among the pack.

“Currently, it is critical to a restaurant businesses success to have a space where a person’s sensory experience shapes how they feel about that restaurant,” Blake Kaplan, VP at JLL, tells GlobeSt.com. “As the menu items and how they are presented are among these experiences, there are other important factors as well. These factors include signage, décor, scents, music, lighting and layout. In a competitive food industry, the only way to survive is by combining these factors in making it an experience the customers will never forget. Restaurants need to have interior changes every three to five years to create a new experience and keep the consistent customers coming in and drive new customers in as well.”