San Diego San Diego

The success of brick-and-mortar retail is becoming tied to photo-appeal. Social media has made the design critical to the success of a retail asset and to creating a user experience. This is particularly true at restaurants, and can be key to standing out among the pack.

“Currently, it is critical to a restaurant businesses success to have a space where a person’s sensory experience shapes how they feel about that restaurant,” Blake Kaplan, VP at JLL, tells GlobeSt.com. “As the menu items and how they are presented are among these experiences, there are other important factors as well. These factors include signage, décor, scents, music, lighting and layout. In a competitive food industry, the only way to survive is by combining these factors in making it an experience the customers will never forget. Restaurants need to have interior changes every three to five years to create a new experience and keep the consistent customers coming in and drive new customers in as well.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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