Social Media Standouts Reign Supreme In CRE
With all the buzz coming from different directions on social media, grabbing the attention of audiences has become a rat race, leaving many asking, “how do you stand out in the noisy world of media?”
NEW YORK CITY – Across the commercial real estate industry, swaths of firms and industry players have jumped onto the social media bandwagon to not only grow their online presence but win new business.
With all the buzz coming from different directions, grabbing the attention of audiences has become a rat race, leaving many asking, “how do you stand out in the noisy world of media?” Kyle Inserra, a restaurant growth and real estate advisor at CBRE in Stamford, Connecticut, had an answer for conference-goers at the International Council of Shopping Centers’ Deal Making Conference 2019: “Be Authentic.”
Audiences want to connect with authentic people who can take them behind the scenes into what it is that they do, and as social media becomes more prevalent, it has and will replace door knocking and cold calling in securing new business, Inserra said.
Growing your audience is about producing content that adds value and in a natural way that is authentic to the storyteller, Inserra said, who utilizes five platforms to document work-live-play moments. He heartened the audience, “be yourself out, at home, on the weekends and at your job.”
Establishing an online presence is no breeze, admittedly. What Inserra has found successful in his brand-building efforts to connect with audiences and attract clients, is carving out time in his schedule to post-produce content and to publish online, remaining consistent, and not waiting to get started. “Don’t overthink, just get in there and start swimming,” he said.
To begin, Inserra recommends finding a niche and simply doing the research to see what you’re good at, or simply leaning on your expertise, identifying the right places to land the desired eyeballs of a specified audience, and to make posting to social media a daily activity. It may not feel like work, but it will come back in engagement, which could lead to opportunities. He says to go with the flow and share the ideas that come to mind.
“Stop putting so much thought behind everything that you post,” he said. “When thinking about media, you’re the editor of the magazine, and you’re the person on the cover.”