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Los AngelesThe California Consumer Privacy Act goes into effect on January 1, 2020, and real estate owners are not exempt from compliance. All owners utilizing technology could be capturing personal data that falls within the scope of the act. Multifamily owners in particular are exposed to the legislation due to the implementation of new technology in apartment units.

“Tenants or residents want to be able to have the convenience to do everything from their phone,” Alison Bird, managing director at CohnReznick, tells GlobeSt.com. “With this new privacy law, the definition of personal information does or could encompass all of those uses. It isn’t just the standard things you think of, like name and address. It also includes household points that make up profiles, so when you are connecting between your phone and your thermostat, that is personal information that is theoretically captured under this law.”

The legislation only recently passed, and experts are still waiting on guidance from the California Attorney General to better understand what the new legislation will encompass. “People have been waiting for guidance from the Attorney General because it was passed so quickly, and there have been a lot of gray areas that people are struggling with,” says Bird. “Now, we are waiting for final regulation so that people know how to comply with the new law.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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