First Retail Deals Signed at Ironside Newark
Oren’s will occupy 2,012 square feet, while Halal Guys will occupy 1,294 square feet at the 456,000-square-foot office-retail complex.
NEWARK, NJ—The first retail lease deals at Edison Properties’ Ironside Newark have been finalized.
The locally-based real estate holding and development firm report that Halal Guys and Oren’s Daily Roast have signed on for ground floor retail space at the newly completed modernized former warehouse building located adjacent to the Prudential Center—home of the New Jersey Devils—and Newark Penn Station.
Oren’s will occupy 2,012 square feet, while Halal Guys will occupy 1,294 square feet at the 456,000-square-foot office-retail complex. Both are expected to open during the first quarter of 2020. Edison Properties reports it expects to announce additional retail tenants in the coming months.
Jason Pierson and Ryan Starkman of Pierson Commercial represented Edison in both transactions.
“We’re thrilled to welcome Oren’s Daily Roast and Halal Guys as Ironside Newark’s first retail tenants. The arrival of a storied New York City coffee shop and an internationally recognized Halal food restaurant represent the next phase in Newark’s evolution into not just a city with a thriving office market, but also a dining and cultural scene that rival any in the region,” says Lenny Lazzarino, Edison Properties’ executive vice president of leasing.
Oren’s Daily Roast was founded in New York City in 1986 and has since grown to include seven locations across Manhattan in Midtown, Greenwich Village, West Harlem and the Upper East Side. Its location at Ironside Newark will be its first outside of New York City.
Halal Guys started as an acclaimed New York City food cart before expanding internationally in 2016. Its Ironside Newark will be its second outpost in the city, joining a location on Halsey Street, which opened in 2017.
Edison Properties began redeveloping the former Newark Warehouse into Ironside Newark—the city’s first speculative office project in more than 30 years — in the spring of 2017 and has since attracted several tenants to the building, including Mars Wrigley Confectionary’s North American headquarters, design and architecture firm Ware Malcomb, as well as law firms Pearlman & Miranda and Robinson Miller. Edison Properties also moved its headquarters to Ironside Newark, which was recognized as the Urban Land Institute’s 2019 NJ Development Project of the Year.