NEW YORK CITY – Data has become more important than ever for retail investors trying to compete and remain relevant amid changing consumer demands for brick and mortar and e-commerce shopping platforms, Meghann Martindale, CBRE’s global head of retail research, tells

The commercial real estate services firm is actively bulking up its retail research to provide information to its brokers and clients about trade areas, asset types, and market exposure to optimize their position and operations in the changing market, Martindale said.

“Retail assets are far more complex in today’s landscape.  Investors and occupiers alike must understand traditional evaluations such as how their sites fit into the trade area, competition, and how to maximize shopper traffic and sales,” Martindale said.

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Mariah Brown

Mariah Brown is the New York Bureau Chief and Real Estate Reporter for, covering the New York Metro area, Northeast region and national real estate trends. She is responsible for producing multi-media content, including articles, podcasts and video. Before joining the GlobeSt team, she served as a New York Times fellow, reported for the Associated Press in New York and Philadelphia and several other New York City-based outlets.

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