Managing the Growing Number of Proptech Applications

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While intrigued by proptech, many commercial real estate executives lament that there are just too many options on the market from which to choose. And even if they find a product to invest in, they wonder how long it will be functional before it is obsolete.

Christopher Yip, the new partner and managing director of RET Ventures, hears these concerns. “There often are six or seven or eight players providing the same tech solution,” Yip says. “Recently, we were talking to one of our LPs [limited partners] to have them demo a startup we are looking at, and he said, ‘You know, it’s just too crowded. We don’t have the time right now to sort through it all. So, we will wait.’”