In a recent interview, RH chairman and CEO Gary Friedman said, “It wasn’t the internet that killed retail stores; it was a lack of imagination and investment.” Many retail brands are feeling the pressure of creating a unique and innovative experience to survive. Restaurants seem to be the answer. Retailers like RH—formerly Restoration Hardware—are using restaurants to curate that unique experience.

“I recently visited RH New York, which reclaimed portions of an iconic, old brick building in the Meatpacking District inside the former Pastis Restaurant, and it beautifully blends the past and the present in its 90,000-square-foot space,” Carlos Lopez, EVP at Hanley Investment Group, tells “It truly is an experience! The RH experience begins the moment you set foot in the store—as you make your way through a sky lit, six-story central atrium and ascend in a glass elevator, you are transported through four stories, each dedicated to specific categories of furnishings, including Modern, Interiors, Outdoor, Baby & Child and Teen, and includes its interior design firm.”

Next comes the restaurant experience, which is one-of-a-kind. “The Rooftop Restaurant and wine terrace has breathtaking city views and a lush garden experience,” describes Lopez. “The delicious restaurant food and stunning chandeliers that hang from the ceiling and illuminate the tables both elevate the experience even further.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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