Retail will continue to evolve in 2020, as it continues to be struck by the changes that it has already endured this cycle. Now that evolution is focused on standing out and creating unique experiences. As a result, landlords will out more emphasis on tenant curation and tenant mix. However, despite the ongoing changes in the sector, Southern California will be a top market for retail investment in 2020.
"Retail will continue to be refined and redefined both locally and globally," Garrett Colburn, EVP and managing principal of SRS' California offices, tells GlobeSt.com.
"Landlords and tenants alike will continue to focus their efforts on how to be different, and how to curate destinations that deliver more authentic experiences."
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