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Is there still room for the mall format in the new retail world? There have been a lot of headlines about the death of the mall, but massive mall makeovers—including the $1 billion Westfield Century City renovation—prove that malls can be revitalized and even more successful with the right plan and upgrades.

“The idea that the mall is going to disappear is fundamentally flawed. Instead, the likeliest result is going to be an evolution of the concept that fits newer consumer behaviors,” Ethan Chernofsky. VP of marketing at Placer.ai, tells GlobeSt.com. “One of the most obvious is a shift away from the cookie-cutter perspective that sees all or most malls following the same pattern with the same types of stores and experiences. Far more interesting is a future defined by many malls creating unique identities and speaking to different audiences. That environment is one that can support a wider variety of offerings that cater to different market segments.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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