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In many ways, restaurants have become the new anchor tenants of the retail world, but with more and more restaurants popping up, completion among eateries is fierce. As a result, more restaurants are starting to utilize technology to both streamline the customer experience and to create more efficiency in the business.

“The purpose of technology is to streamline and improve the customer experience,” Motti Farag, an associate at CBRE, tells GlobeSt.com. “That is the buzz word that has been used in retail for the last 10 years, and so any technology that helps to streamline the process and get the customer to come get what they need and then leave is going to be popular. It doesn’t only help with the customer experience, but it helps the restaurant become more efficient and increase profit margins.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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