Restaurants Are Finding Success Through Technology

In many ways, restaurants have become the new anchor tenants of the retail world, but with more and more restaurants popping up, completion among eateries is fierce. As a result, more restaurants are starting to utilize technology to both streamline the customer experience and to create more efficiency in the business.

“The purpose of technology is to streamline and improve the customer experience,” Motti Farag, an associate at CBRE, tells GlobeSt.com. “That is the buzz word that has been used in retail for the last 10 years, and so any technology that helps to streamline the process and get the customer to come get what they need and then leave is going to be popular. It doesn’t only help with the customer experience, but it helps the restaurant become more efficient and increase profit margins.”

Restaurant use of technology is wide spread, from both sit-down restaurants to fast food and quick service brands. “Restaurants are using technology more often,” says Farag. “Now you are seeing it in fast food as well as sit down restaurants. When one restaurant masters it, a lot more will follow suit and lead the way.”